My good friend and Film Fest buddy, M., and I disagree quite a bit about Pink Ribbons, Inc., our penultimate film of the weekend. I really liked it. M. liked parts of it, but disagreed with many of their conclusions and with a good deal of their presentation of the issue.

Full disclosure: My mom had a couple rounds of breast cancer when I was young (as was she), and due to that, I've recently started my own ritual of yearly mammograms. I also worked with and for Planned Parenthood of Wisconsin for a good portion of the aughts, and while there some of my co-workers when involved in Komen grant work involving breast cancer education and screening.

I have also, for the past few years, started to become more and more bothered by the trend of pink, pink, pink everywhere to raise money "for breast cancer" and to "raise awareness." Breast cancer is very serious, but it is by no means the biggest health risk that women face. It's just the one with the best marketing campaign.